Testing can, at best, prevent massive mistakes. But it can also give you a blinkered perception of reality — and that’s just as dangerous. …The exact wrong lesson to take from that is that you should test even more, with greater detail. The right lesson is that testing artificially limits the worldview of the people doing the testing. Market research can’t tell you whether the “problem” you’re trying to solve is even the right one to be addressing. It can’t tell you that the entire project you’re working on was a bad idea to begin with.
Testing can, at best, prevent massive mistakes. But it can also give you a blinkered perception of reality — and that’s just as dangerous. …The exact wrong lesson to take from that is that you should test even more, with greater detail. The right lesson is that testing artificially limits the worldview of the people doing the testing. Market research can’t tell you whether the “problem” you’re trying to solve is even the right one to be addressing. It can’t tell you that the entire project you’re working on was a bad idea to begin with.
Posted 1 year ago 1 note
Notes:
-
enthusiastick reblogged this from ndpdesign
-
ndpdesign posted this